Top 25 Colleges Ranked By Most Attractive Singles

University of Miami, Arizona State University, and Hofstra University Have the Most Desirable Singles, Harvard Students Get Liked the Least

NEW YORK, NY / ACCESSWIRE / May 11, 2015 / The Grade, a female-friendly online dating application owned by Snap Interactive, Inc. (OTCQB: STVI) ("SNAP" or the "Company"), that holds users accountable for their behavior by assigning letter grades to users ranging from "A+" to "F", has released its rankings of which colleges have the most desirable singles based on various interactions on The Grade. The Grade is excited to announce the University of Miami as the college with the most desirable singles based on like-rates, with users from the college achieving a 56% like-rate on The Grade. Arizona State University and Hofstra University came in second and third with like-rates of 55% and 53%, respectively.

SNAP's CEO, Clifford Lerner, says, "We believe that The Grade's method of bringing accountability to online dating is resonating strongly, especially among college students. Grades, which are inherent to the college experience, now make it easier for busy students to filter out low-quality singles and find matches that are desirable, articulate, and responsive."

The rankings, based on over 500,000 swiping interactions from the 25 colleges with the largest number of users of The Grade, are sorted by the highest like-rates of users who attended the college. The University of Miami students topped the list, receiving the highest like-rate at 56%, with Harvard University's students coming in last on the list with the lowest like-rate of 28%.

The Grade also analyzed students' behavior at these colleges in several other categories including message quality and response rates. Ohio State University ranks highest in message quality, with only 1.2% of their students' messages containing 'low-quality' content. Meanwhile, Hofstra University has the most frequent use of 'low-quality' messages at 9.7%. Michigan State University students achieved the highest response rate, responding to 73% of messages, however students from the University of Florida (Gainesville) respond only 25% of the time, earning the Florida Gators the lowest response rate. In the category of "after hours swiping," defined by the rate of swiping activity between 12am and 6am, Columbia University finished first with 25% of swiping activity occurring after midnight, while Cornell University was last with only 6% late night activity.

The rankings can be found below with further details here: http://www.thegradedating.com/top-25-colleges-ranked-by-hottest-singles/.

Image: https://www.accesswire.com/uploads/school%20table%20press%20release.jpg

The Grade is currently free and available to download here in the App Store on iTunes or by searching "The Grade Dating." More information about The Grade can be found at: http://www.thegradedating.com.

PR Contact:
Sarah Meyer
[email protected]
212-518-7721

IR Contact:
[email protected]

About The Grade

The Grade is a female-friendly mobile dating application that holds users accountable for their behavior by using a proprietary algorithm that assigns letter grades to users ranging from "A+" to "F" based on profile quality, responsiveness, and message quality. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled. They do have the ability to "appeal" the decision by providing compelling reasons why they should be allowed back; however, re-entry is not guaranteed. By expelling low-quality users who receive an "F" grade, The Grade aims to create a community of high-quality users who are desirable, articulate and responsive.

The core concept of The Grade, in bringing accountability to dating, was informed by market research that revealed a deep dissatisfaction amongst singles of current popular mobile dating offerings. A recurring theme, particularly from women using mobile apps, was that they were unhappy with the quantity of low-quality daters and the frequency of inappropriate, hostile, and sexually suggestive messages. The results of a survey of 1,000 mobile daters showed that 77% of them have been asked to send an inappropriate photo, while 90% of women have received sexually suggestive messages.

The Grade is owned by Snap Interactive - http://www.snap-interactive.com.

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates dating applications for social networking websites and mobile platforms. The Grade is a mobile dating application catering to high quality singles. SNAP's flagship brand, AYI.com is a multi-platform online dating site with over one million monthly active users. For more information, please visit http://www.snap-interactive.com.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook is a registered trademark of Facebook Inc. Apple and iPhone are registered trademarks of Apple Inc. and App Store is a registered service mark of Apple Inc. Android is a registered trademark of Google Inc. The Grade is a trademark and AYI.com is a registered trademark of Snap Interactive, Inc.

Forward-Looking Statements:

This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential," or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission (SEC), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov. The Company assumes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.